forever? forever-ever?

This article on the history of the diamond engagement ring has some amusing bits:

http://www.nytimes.com/2013/05/05/fashion/weddings/how-americans-learned-to-love-diamonds.html?ref=fashion

N.W. Ayer conducted extensive surveys of consumer attitudes and found that most Americans thought diamonds were a luxury for the ultra-wealthy. Women wanted their men to spend money on “a washing machine, or a new car, anything but an engagement ring,” Ms. Gerety said in 1988. “It was considered just absolutely money down the drain.”

“Her counterpart in publicity was Dorothy Dignam, a plucky brunette who kept a list of questions male co-workers asked her in the drawer beneath her typewriter; things she was meant to know as a woman, like, “Could a winter hat have a bird’s nest on it? Is Macy’s singular or plural? What do you give a girl graduating from a convent? Is this thing an inverted pleat?”
 
[what DO you give a girl graduating from a convent?]
 
The agency briefly tried to get men interested in wearing diamond rings. A representative ad features a shaggy-haired couple in pajamas, playing checkers in bed: “She has a mind of her own. She gave me a diamond.” 
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